Sending more emails feels like the obvious move. More volume, more eyeballs, more clicks - right? Wrong. Billions of emails fly around every single day, and the volume...
Read more →At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →Email marketing pulls in a strong return on every dollar spent. And yet most teams keep blasting the same generic drip sequences they set up three years ago....
Read more →Send more emails, make more money. That’s the pitch, right? And it sounds logical - until you look at what’s actually happening in people’s inboxes. Billions of emails...
Read more →Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →Want to know what your readers want next? Send a short email survey. One question, a handful of answers, and each answer is a link they can click...
Read more →
