There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily -...
Read more →Email marketing pulls in about $36 for every $1 spent. That number’s been consistent for years. And yet most marketers keep running the same tired playbook they picked...
Read more →A big subscriber list looks great on your dashboard. Means absolutely nothing if those people never buy, click, or actually give a damn about what you sell. The...
Read more →In today’s competitive digital landscape, effective email segmentation strategies are no longer a nice-to-have - they are the backbone of every high-performing email marketing program. The era of...
Read more →Our email marketing playbook at Mailcraft.eu used to run like clockwork. Calendar-based blasts, demographic segments, high-fives when open rates went up. Standard stuff. And it worked - right...
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