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Myth: More Emails Mean More Engagement – Here’s What Actually Converts

May 17, 2026

Sending more emails feels like the obvious move. More volume, more eyeballs, more clicks – right? Wrong. There are 361.6 billion emails flying around every single day, up 4.3% year-over-year. The inbox is a warzone. And the brands winning aren’t the ones carpet-bombing subscriber lists. They’re the ones who actually deliver something worth opening. Look, […]