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Myth: Mass Email Sends Boost Revenue – The Data Says Otherwise

April 2, 2026

Send more emails, make more money. That’s the pitch, right? And it sounds logical – until you look at what’s actually happening in people’s inboxes. Over 361.6 billion emails land there every single day, a 4.3% year-over-year jump. Most of them? Never opened. I’ve watched brands double their send frequency and wonder why revenue flatlined. […]