Email marketing
REST API: Your First Request in Ten Minutes
Your first request to a sending REST API takes less time than setting up a mail client. Seriously. You need a key, a verified domain and one command...
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Your go-to resource for all things email marketing. From beginner fundamentals to advanced strategies, these articles cover every aspect of creating, sending, and optimizing email campaigns that engage your audience and drive measurable results.
Email marketing
PrestaShop Module: Shop Customers on Your Mailing List
Moving shop customers onto a mailing list is a job a PrestaShop module does more quietly and more accurately than a person with a spreadsheet. A CSV export...
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Email marketing
WordPress Plugin: Form Signups Straight to Your Mailing List
The typical setup looks like this: the form sits on WordPress, the address list lives in a completely different system, and a person with a CSV file shuttles...
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Email marketing
Myth: More Emails Mean More Engagement – Here’s What Actually Converts
Sending more emails feels like the obvious move. More volume, more eyeballs, more clicks – right? Wrong. There are 361.6 billion emails flying around every single day, up...
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Campaign analytics
7 Proven Ways to Convert Email Marketing Into Real Engagement
At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
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Email marketing
How Do You Run a Newsletter That People Actually Read?
361.6 billion emails get sent every day. Every. Single. Day. And most of them? Nobody clicks. Nobody even reads past the subject line. The difference between a newsletter...
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