Master the numbers behind your email campaigns. From open rates and click-through metrics to conversion tracking and A/B test results — learn how to measure what matters and use data to continuously improve your email marketing performance.
At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly...
Read more →I’ll be honest - most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →Look, most marketing teams default to one-time email blasts. And I get it - they feel productive. You draft a message, hit send, watch the metrics roll in....
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
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