Master the numbers behind your email campaigns. From open rates and click-through metrics to conversion tracking and A/B test results — learn how to measure what matters and use data to continuously improve your email marketing performance.
UTM parameters for email only produce clean reports when every link follows one fixed, lowercase naming convention, written down before the send. Skip that rule and the same...
Read more →An email click map lays every tracked link’s clicks over the rendered email. So you can see which blocks of a long newsletter actually get attention and which...
Read more →At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →Use the click-to-open rate when you want to judge an email’s content and design. Use click-through rate when you want to judge the campaign as a whole. Simple...
Read more →It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...
Read more →
