At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns roughly $36 for every $1 spent, and that number holds up not because the channel is clever, but because it’s direct. You’re not paying to play. You’re […]

It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess was a tracking glitch. The revenue dashboard said otherwise: messages our customers were waiting for had quietly slipped into spam folders. That panic taught us something we […]

Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly $36 for every $1 spent, yet most of us still wing it based on what “feels right.” With 361.6 billion emails sent daily – a 4.3% year-over-year […]

I’ll be honest – most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran an actual experiment. 90 days, five tactics everyone keeps recommending, separate subscriber segments for each one. We tracked opens, clicks, conversions, revenue per send. The whole deal. […]

Look, most marketing teams default to one-time email blasts. And I get it – they feel productive. You draft a message, hit send, watch the metrics roll in. That immediacy is addictive. But it hides something important. At Mailcraft, we process thousands of campaigns across industries, and the performance gap between broadcast-only strategies and drip-first […]

For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send. The part that stung? Knowing the channel itself wasn’t broken. Email still returns roughly $36 for every $1 spent, one of the strongest numbers in all of […]