Master the numbers behind your email campaigns. From open rates and click-through metrics to conversion tracking and A/B test results — learn how to measure what matters and use data to continuously improve your email marketing performance.
Why most subject line A/B tests prove nothing Most subject line A/B tests measure noise, not a difference between variants. Two versions go out to groups that are...
Read more →UTM parameters for email only produce clean reports when every link follows one fixed, lowercase naming convention, written down before the send. Skip that rule and the same...
Read more →An email click map lays every tracked link’s clicks over the rendered email. So you can see which blocks of a long newsletter actually get attention and which...
Read more →Your open rate went up eleven points last quarter. Nobody touched the subject lines. Nobody moved the send time. This pattern shows up constantly, and the explanation is...
Read more →At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →Use the click-to-open rate when you want to judge an email’s content and design. Use click-through rate when you want to judge the campaign as a whole. Simple...
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