Myth: Mass Email Sends Boost Revenue – The Data Says Otherwise
Send more emails, make more money. That’s the pitch, right? And it sounds logical – until you look at what’s actually happening in people’s inboxes. Over 361.6 billion...
Read more →Send more emails, make more money. That’s the pitch, right? And it sounds logical – until you look at what’s actually happening in people’s inboxes. Over 361.6 billion...
Read more →Every few years, someone declares email marketing dead. And every few years, they’re wrong. The channel still pulls roughly $36 for every dollar you put in – while...
Read more →Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →Every few years, someone declares email marketing dead. And every few years, they’re wrong. In 2026, the channel pulls $36 for every $1 spent – a number that...
Read more →$36 back for every dollar spent. That’s the average ROI on email marketing, and it blows paid social and display ads out of the water. Over 4.4 billion...
Read more →Every few years, someone declares email marketing dead. It’s become a ritual at this point – predictable, confident, and wrong every single time. Look, in 2026 over 4.4...
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