Email deliverability
DMARC: p=none, quarantine or reject – when to tighten
DMARC does not protect your mail on its own. It is an instruction for the receiving server: what to do with a message that claimed your domain but...
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Email account setup
SPF, DKIM and DMARC for a Sending Domain, Step by Step
Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
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Email compliance & security
Data in the European Union: what it means and what it does not
The phrase “data in the European Union” hangs today on the website of just about every marketing tool vendor. It looks like the end of the compliance conversation....
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Business growth strategies
How Can You Convert Email Marketing Into Real Engagement?
Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
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Cold email outreach
One-to-one cold outreach that is not spam
One-to-one cold outreach is a single message to a specific person, written for a specific reason. Not a campaign to a list. And certainly not a sequence fired...
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Email compliance & security
Suppression lists: how not to email someone who opted out
A recipient clicks “unsubscribe”, gets a confirmation, and a week later another campaign from the same company lands in their inbox. You know this from the other side...
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