Email gets a funeral every couple of years. Some shinier channel shows up, everyone declares the inbox dead, and the eulogies make the rounds. At Mailcraft we build email tooling and watch real customer accounts move every single day, and honestly? We keep seeing the exact opposite. The numbers we sit on tell a boring, […]

Every email you send rides on an IP address. That address has a reputation score, and mailbox providers use it to decide if you’re trustworthy or not. Simple as that. In 2026, Google and Yahoo have cranked up authentication enforcement, smart inboxes filter harder than ever, and the choice between a dedicated IP and a […]