Reply-To Address in Email Marketing: Why No-Reply Costs You
The reply-to address decides where a subscriber’s answer ends up when they hit Reply. Send from noreply@ and those answers either sit in a mailbox nobody opens or...
Read more →Everything you need to set up a professional email sending account from scratch. Step-by-step instructions for configuring SPF, DKIM, DMARC records, warming up new domains, and establishing a solid sender reputation.
DMARCbis is the revised DMARC specification, published in May 2026 as a Standards Track document. The full text of RFC 9989 retires three tags (pct, rf, ri), adds...
Read more →Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
Read more →Email gets a funeral every couple of years. Some shinier channel shows up, everyone declares the inbox dead, and the eulogies make the rounds. At Mailcraft we build...
Read more →Every email you send rides on an IP address. That address has a reputation score, and mailbox providers use it to decide if you’re trustworthy or not. Simple...
Read more →Here’s the short version: DMARC can fail even when SPF and DKIM both pass, because those checks may have authenticated some other domain, not the one in the...
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