Deliverability best practices
Gmail and Yahoo Requirements for Bulk Senders
The Gmail and Yahoo requirements for bulk senders have been in force since 2024 and they are not a set of best practices. They are the entry condition...
Read more →deliverability
Deliverability best practices
Twelve reasons your emails land in spam
Filtr antyspamowy nie ocenia treści, tylko nadawcę Maile lądują w spamie głównie z powodów technicznych. Nie przez słowo “promocja” w temacie. Nie przez wykrzyknik, nie przez czerwony przycisk...
Read more →
Email deliverability
DNSBL blacklists: how to check and how to get delisted
Blacklisty DNSBL potrafią zatrzymać wysyłkę w kilka minut i zwykle robią to bez ostrzeżenia. Prowadzimy własną flotę serwerów wysyłkowych, więc wpisy na listach widzimy regularnie. Raz z winy...
Read more →
Email marketing
Myth: More Emails Mean More Engagement – Here’s What Actually Converts
Sending more emails feels like the obvious move. More volume, more eyeballs, more clicks – right? Wrong. There are 361.6 billion emails flying around every single day, up...
Read more →
Campaign analytics
7 Proven Ways to Convert Email Marketing Into Real Engagement
At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →
Deliverability best practices
List-Unsubscribe and one-click unsubscribe
The List-Unsubscribe header is one line in the message source that decides whether the recipient clicks “unsubscribe me” or “this is spam”. Mailbox providers read it and draw...
Read more →