Email deliverability
Email Throttling: Why Large Sends Get Deferred
Email throttling means a receiving server accepts your mail more slowly than you send it. Simple as that. It temporarily refuses part of a campaign with a 4xx...
Read more →deliverability
Email account setup
DMARC Alignment: Why SPF and DKIM Pass but DMARC Fails
Here’s the short version: DMARC can fail even when SPF and DKIM both pass, because those checks may have authenticated some other domain, not the one in the...
Read more →
Email templates & design
Apple Mail Categories: Preparing Promotional Emails for the Promotions Tab
Apple Mail categories sort incoming email on the device into four groups, and most marketing campaigns will sit in Promotions. So what’s the job for senders? Be recognizable...
Read more →
Email segmentation & personalization
Behavioral Segmentation: Finding Engaged Subscribers Before Peak Season
Behavioral segmentation groups subscribers by what they do - clicks, purchases, how recently they acted. Before Q4 2024 it answers one question: who should get peak-season volume first?...
Read more →
Email marketing
Summer Email Marketing: Adjusting Campaigns While Subscribers Are Away
Don’t pause your newsletter until September. Summer email marketing that works is simpler than that: send less often, time each issue around the holidays in each market, and...
Read more →
Campaign analytics
Unsubscribe Rate: What It Tells You Before One-Click Unsubscribe Arrives
Unsubscribe rate is the share of delivered recipients who opt out after a campaign. Simple number, but it tells you a lot about how well your content, frequency...
Read more →
