You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results – and half your...
Read more →Why “Email Is Dead” Keeps Getting Disproven Every couple of years somebody declares email marketing finished, buried under whatever shiny platform launched last quarter. We hear it a...
Read more →$36 back for every $1 spent. That’s what email marketing pulls in on average – and yet most newsletters sit there gathering digital dust, unopened, unloved, buried under...
Read more →At Mailcraft we watch thousands of sends cross the wire every week, and honestly, the pattern barely budges. Most open-rate problems get settled long before a subscriber lays...
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
Read more →Here’s the thing nobody wants to hear: most email campaigns are dead before anyone types a single word. And no, it’s not because the copy sucks or the...
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