Deliverability best practices
Bounce rate gate: automatic stop at 3 percent
A bounce rate gate pauses a campaign mid-send, as soon as the share of hard bounces crosses a set threshold. This is not a gadget in the panel...
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Email deliverability
Hard bounce, soft bounce, reputation block – three different problems
The sending report shows one number: bounces. Except that number covers three completely different things. A hard bounce is an address problem. A soft bounce is a moment-in-time...
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Deliverability best practices
Myth: Mass Emailing Is All About Volume – Your Real Problem Is Timing
Most email marketers obsess over the wrong number. They throw money at growing subscriber lists, buying bigger databases, cranking up send frequency – and completely ignore the one...
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Email deliverability
9 Email Marketing Sins That Kill Conversions in 2026
Email marketing pulls roughly $36 for every $1 you put in. No other digital channel touches that. But here’s the thing – most brands are bleeding conversions through...
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Email deliverability
Return-Path: the address you never see that decides your bounces
The campaign goes out at nine. The open chart climbs, the panel shows green bars, and at the same moment a few hundred messages come back to the...
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Email marketing
Myth: Mass Email Sends Boost Revenue – The Data Says Otherwise
Send more emails, make more money. That’s the pitch, right? And it sounds logical – until you look at what’s actually happening in people’s inboxes. Over 361.6 billion...
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