Every couple of years the same headline comes back around: email marketing is dead, killed off by whatever channel happens to be hot that quarter. Someone writes the...
Read more →Email marketing still pulls roughly $36 for every $1 spent. Impressive number, right? But here’s the thing most marketers don’t talk about – that ROI only works when...
Read more →Most marketers see the “Send” button and nothing else. Click, check open rates next morning, move on. I get it – the interface is designed to hide complexity....
Read more →Our email marketing playbook at Mailcraft.eu used to run like clockwork. Calendar-based blasts, demographic segments, high-fives when open rates went up. Standard stuff. And it worked – right...
Read more →After years of building Mailcraft and watching real sender accounts crawl through real inboxes, our team keeps landing on the same uncomfortable truth: most of the campaigns we...
Read more →Email sits in a weird spot in 2026. Everyone says they’re sick of it. And yet it still pulls in around $36 for every $1 you put in,...
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