A Black Friday email campaign that actually works starts in October. Clean the list first. Raise your sending volume gradually, not in one jump. Then follow a fixed...
Read more →A custom tracking domain puts your own subdomain on the tracked links in your campaigns instead of your email platform’s shared domain. So the reputation of those links...
Read more →The best email sender name is one your subscribers already connect with the brand they signed up for. And it stays the same on every send. People decide...
Read more →Every well-built newsletter ships with a plain text email version tucked in next to the HTML. Most teams never look at it. And if that text part is...
Read more →A resend to non-openers is worth it only for occasional, high-value campaigns. Send it once, with a new subject line, to a carefully filtered segment. Worried that extra...
Read more →Spam traps are email addresses that no real person ever handed over, or that someone abandoned long ago. They end up on a list through bought data, old...
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