Email marketing
9 Email Marketing Shifts That Will Define 2026
Someone declares email marketing dead every couple of years. And every couple of years, the numbers shut them up. In 2026, email still pulls roughly $36 for every...
Read more →Subscriber engagement
Keep your audience hooked. From crafting irresistible subject lines to designing interactive content, these articles show you how to boost open rates, increase click-throughs, and build the kind of email engagement that turns readers into loyal customers.
Campaign analytics
I Tested 50 Email Campaigns Over 6 Months - Here Are My Key Takeaways
Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly...
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Deliverability best practices
How Do You Run a Newsletter That People Actually Want to Read?
$36 back for every $1 spent. That’s what email marketing pulls in on average - and yet most newsletters sit there gathering digital dust, unopened, unloved, buried under...
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Campaign analytics
I Tested 5 Email Marketing Tactics for 90 Days - Here Are My Results
I’ll be honest - most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
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Subscriber engagement
Email Survey: Asking Subscribers What They Want Next
Want to know what your readers want next? Send a short email survey. One question, a handful of answers, and each answer is a link they can click...
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Email marketing
Myth: More Emails Mean Better Results - The Truth About Effective Email Marketing
There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily -...
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