Keep your audience hooked. From crafting irresistible subject lines to designing interactive content, these articles show you how to boost open rates, increase click-throughs, and build the kind of email engagement that turns readers into loyal customers.
A big subscriber list looks great on your dashboard. Means absolutely nothing if those people never buy, click, or actually give a damn about what you sell. The...
Read more →Every Mailcraft user ends up asking us the same thing: where should limited time and budget go – into nurturing a list you own, or into chasing new...
Read more →Every couple of years, someone writes email’s obituary. Same eulogy every time: it’s not flashy, it’s not new, so it must be dying. We watch this cycle play...
Read more →Every couple of years the same headline comes back around: email marketing is dead, killed off by whatever channel happens to be hot that quarter. Someone writes the...
Read more →Our email marketing playbook at Mailcraft.eu used to run like clockwork. Calendar-based blasts, demographic segments, high-fives when open rates went up. Standard stuff. And it worked – right...
Read more →Every couple of years someone announces that email is dead. And every couple of years the inbox quietly proves them wrong. At Mailcraft we get to watch this...
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