Sending email by time zone means every subscriber gets the campaign at the same local hour. A 9:00 newsletter lands at 9:00 in Warsaw, 9:00 in London and...
Read more →Use the click-to-open rate when you want to judge an email’s content and design. Use click-through rate when you want to judge the campaign as a whole. Simple...
Read more →Merge tags in email fail safely when three things are true: every tag has a fallback, the field data behind it is clean, and a test send covers...
Read more →Email preheader text is the short line inbox apps show right after the subject line. Skip it, and the email client just grabs the first text it finds...
Read more →Tags vs lists? Honestly, the answer is simple. Keep one main list for everyone who agreed to hear from you, and use tags to describe who those people...
Read more →A marketing email footer needs three things: a visible unsubscribe link, the sender’s postal address, and a line saying who sent the message and why the reader is...
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