Campaign analytics
Email Marketing Report: What to Review at Year End
A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...
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Subscriber engagement
Email Survey: Asking Subscribers What They Want Next
Want to know what your readers want next? Send a short email survey. One question, a handful of answers, and each answer is a link they can click...
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Deliverability best practices
Spam Traps: How They Get Onto a List and How to Avoid Them
Spam traps are email addresses that no real person ever handed over, or that someone abandoned long ago. They end up on a list through bought data, old...
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Email segmentation & personalization
Custom Fields in Email Marketing: What to Store and Why
Custom fields should hold only the data you’ll actually use to personalize, segment or trigger emails. Everything else can stay in your spreadsheet or CRM. When you’ve got...
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Email templates & design
Images in Email: Alt Text, File Size and Image-Only Traps
Customer opens your newsletter. Sees nothing. Nine times out of ten that’s because their email client hasn’t loaded the images yet, and an email built as one big...
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Email deliverability
Email Throttling: Why Large Sends Get Deferred
Email throttling means a receiving server accepts your mail more slowly than you send it. Simple as that. It temporarily refuses part of a campaign with a 4xx...
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