$36 back for every dollar spent. That’s the average ROI on email marketing, and it blows paid social and display ads out of the water. Over 4.4 billion...
Read more →Every few years, someone declares email marketing dead. It’s become a ritual at this point – predictable, confident, and wrong every single time. Look, in 2026 over 4.4...
Read more →It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →RODO w email marketingu sprowadza się do dwóch pytań, które ktoś kiedyś ci zada: skąd masz ten adres i kto go wysłał. Pierwsze zadaje kontroler albo sam subskrybent....
Read more →Email deliverability rarely dies because of weak copy or a boring subject line. It dies because mailbox providers stopped trusting the sender. At Mailcraft, we built our whole...
Read more →Someone declares email marketing dead every couple of years. And every couple of years, the numbers shut them up. In 2026, email still pulls roughly $36 for every...
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