Customers get “complete your purchase” emails after they’ve already bought because the workflow has no exit condition tied to the purchase event. Fix it with a goal or...
Read more →Accessible email design means your message still makes sense when a screen reader reads it out loud, when images are switched off and when the reader can’t tell...
Read more →UTM parameters for email only produce clean reports when every link follows one fixed, lowercase naming convention, written down before the send. Skip that rule and the same...
Read more →Date-based email automation sends a message when a date stored on a contact comes up, such as a renewal date, a birthday or the last day of a...
Read more →A custom tracking domain puts your own subdomain on the tracked links in your campaigns instead of your email platform’s shared domain. So the reputation of those links...
Read more →The best email sender name is one your subscribers already connect with the brand they signed up for. And it stays the same on every send. People decide...
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