A lead magnet works when it solves one narrow problem, the same kind of problem your newsletter keeps solving issue after issue. It backfires when it pulls in...
Read more →An email marketing calendar is a one-page plan of every campaign for the year ahead. Fixed dates, open slots, and one person whose job is to keep it...
Read more →Apple Mail categories sort incoming email on the device into four groups, and most marketing campaigns will sit in Promotions. So what’s the job for senders? Be recognizable...
Read more →Email consent records are the stored evidence of who agreed to receive your newsletter, when, where and to what wording. Can’t produce them? Then you can’t show the...
Read more →To test email automation before the holidays, run seeded test contacts from a separate list through every trigger, branch and wait step, then check content, links and exit...
Read more →Behavioral segmentation groups subscribers by what they do - clicks, purchases, how recently they acted. Before Q4 2024 it answers one question: who should get peak-season volume first?...
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