You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results – and half your...
Read more →Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly...
Read more →Why “Email Is Dead” Keeps Getting Disproven Every couple of years somebody declares email marketing finished, buried under whatever shiny platform launched last quarter. We hear it a...
Read more →$36 back for every $1 spent. That’s what email marketing pulls in on average – and yet most newsletters sit there gathering digital dust, unopened, unloved, buried under...
Read more →I’ll be honest – most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
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