At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →Email gets a funeral every couple of years. Some shinier channel shows up, everyone declares the inbox dead, and the eulogies make the rounds. At Mailcraft we build...
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
Read more →Every Mailcraft user ends up asking us the same thing: where should limited time and budget go – into nurturing a list you own, or into chasing new...
Read more →Every couple of years, someone writes email’s obituary. Same eulogy every time: it’s not flashy, it’s not new, so it must be dying. We watch this cycle play...
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