At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →Why “Email Is Dead” Keeps Getting Disproven Every couple of years somebody declares email marketing finished, buried under whatever shiny platform launched last quarter. We hear it a...
Read more →Email gets a funeral every couple of years. Some shinier channel shows up, everyone declares the inbox dead, and the eulogies make the rounds. At Mailcraft we build...
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
Read more →
