The EU AI Act entered into force on 1 August 2024. And for a team drafting newsletters with AI tools? Nothing changes overnight. Obligations apply in stages, and...
Read more →A back to school email works best as a short sequence, not a single send. Plan it in early July, split it between parents, students and teachers, and...
Read more →Don’t pause your newsletter until September. Summer email marketing that works is simpler than that: send less often, time each issue around the holidays in each market, and...
Read more →Unsubscribe rate is the share of delivered recipients who opt out after a campaign. Simple number, but it tells you a lot about how well your content, frequency...
Read more →Sender reputation is the trust score mailbox providers pin to your domain and sending IP. It comes from how recipients and receiving servers react to your mail, and...
Read more →The spam complaint rate is the share of delivered messages that recipients mark as spam. Gmail asks bulk senders to keep it below 0.1% and never let it...
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