A resend to non-openers is worth it only for occasional, high-value campaigns. Send it once, with a new subject line, to a carefully filtered segment. Worried that extra...
Read more →Your open rate went up eleven points last quarter. Nobody touched the subject lines. Nobody moved the send time. We see this pattern constantly on our own sending...
Read more →Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →I’ll be honest - most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily -...
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