Email marketing
9 Email Marketing Shifts That Will Define 2026
Someone declares email marketing dead every couple of years. And every couple of years, the numbers shut them up. In 2026, email still pulls roughly $36 for every...
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Campaign analytics
Email Marketing Report: What to Review at Year End
A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...
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Campaign analytics
I Tested 5 Email Marketing Tactics for 90 Days - Here Are My Results
I’ll be honest - most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
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Email marketing
Myth: More Emails Mean Better Results - The Truth About Effective Email Marketing
There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily -...
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Email automation
Step-by-Step: How to Build Email Marketing Campaigns That Convert
Every few years, someone declares email marketing dead. And every few years, they’re wrong. Social platforms grab headlines, new channels pop up overnight, and everyone chases the shiny...
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Email marketing
11 Newsletter Management Tricks Most Marketers Will Never Try
Email marketing pulls in about $36 for every $1 spent. That number’s been consistent for years. And yet most marketers keep running the same tired playbook they picked...
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