I’ll be honest – most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily –...
Read more →Every few years, someone declares email marketing dead. And every few years, they’re wrong. Social platforms grab headlines, new channels pop up overnight, and everyone chases the shiny...
Read more →Email marketing pulls in about $36 for every $1 spent. That number’s been consistent for years. And yet most marketers keep running the same tired playbook they picked...
Read more →Look, most marketing teams default to one-time email blasts. And I get it – they feel productive. You draft a message, hit send, watch the metrics roll in....
Read more →Every Mailcraft user ends up asking us the same thing: where should limited time and budget go – into nurturing a list you own, or into chasing new...
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