Email automation
Date-Based Email Automation: Renewals, Birthdays and Trials
Date-based email automation sends a message when a date stored on a contact comes up, such as a renewal date, a birthday or the last day of a...
Read more →email automation
Email automation
Email Automation Branching: If/Else Paths That Stay Manageable
Email automation branching stays manageable when every split answers one clear question, the tree stays shallow, each branch has a readable name and every path gets tested before...
Read more →
Campaign analytics
7 Proven Ways to Convert Email Marketing Into Real Engagement
At Mailcraft, the inbox we open every morning tells the same story. It’s crowded. It’s competitive. And it still makes a ridiculous amount of money. Email still returns...
Read more →
Email marketing
Email subject line mastery: Boost your open rates
In the ever-evolving world of email marketing, knowing how to write email subject lines that actually get opened can make the difference between a thriving campaign and wasted...
Read more →
Email automation
A Step-by-Step Guide to High-Converting Email Marketing Campaigns
At Mailcraft, we work with senders every single day, and one thing never shifts: email is still the most profitable channel a brand can actually own. Paid platforms...
Read more →
Email marketing
Simple steps to use A/B testing for optimising email campaigns
Email marketing is a discipline where small, data-driven adjustments can compound into dramatic improvements in engagement and revenue. A/B testing (also known as split testing) is the most...
Read more →
