I’ll be honest – most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →Every few years, someone declares email marketing dead. And every few years, they’re wrong. Social platforms grab headlines, new channels pop up overnight, and everyone chases the shiny...
Read more →Email marketing pulls in about $36 for every $1 spent. That number’s been consistent for years. And yet most marketers keep running the same tired playbook they picked...
Read more →Look, most marketing teams default to one-time email blasts. And I get it – they feel productive. You draft a message, hit send, watch the metrics roll in....
Read more →Here’s the thing nobody wants to hear: most email campaigns are dead before anyone types a single word. And no, it’s not because the copy sucks or the...
Read more →Every couple of years the same headline comes back around: email marketing is dead, killed off by whatever channel happens to be hot that quarter. Someone writes the...
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