Your go-to resource for all things email marketing. From beginner fundamentals to advanced strategies, these articles cover every aspect of creating, sending, and optimizing email campaigns that engage your audience and drive measurable results.
You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results – and half your...
Read more →Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly...
Read more →$36 back for every $1 spent. That’s what email marketing pulls in on average – and yet most newsletters sit there gathering digital dust, unopened, unloved, buried under...
Read more →I’ll be honest – most email marketing advice is just recycled fluff with no numbers behind it. We got fed up with that at Mailcraft.eu. So we ran...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
Read more →There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily –...
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