Campaign analytics
Email Marketing Report: What to Review at Year End
A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...
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Master the numbers behind your email campaigns. From open rates and click-through metrics to conversion tracking and A/B test results — learn how to measure what matters and use data to continuously improve your email marketing performance.
Campaign analytics
Email Marketing Tactics: How to Test 5 of Them in 90 Days
Email marketing tactics worth testing: send-time optimization, zero-party personalization, triggered flows, plain text and a sunset policy.
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Campaign analytics
Drip Campaigns vs One-Time Email Blasts: Which Brings More ROI
Look, most marketing teams default to one-time email blasts. And I get it - they feel productive. You draft a message, hit send, watch the metrics roll in....
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Business growth strategies
Email Campaign Performance: How to Diagnose a Slump
Low email campaign performance? Check deliverability first, then volume, relevance and KPIs. A diagnosis order that fixes causes, not symptoms.
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Campaign analytics
5 MailCraft Tools That Supercharge Your Email Marketing
In 2024, email marketing continues to deliver the highest return on investment of any digital marketing channel. According to a widely cited Litmus study, email marketing generates an...
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Email marketing
Simple steps to use A/B testing for optimising email campaigns
Email marketing is a discipline where small, data-driven adjustments can compound into dramatic improvements in engagement and revenue. A/B testing (also known as split testing) is the most...
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