Every couple of years, someone writes email’s obituary. Same eulogy every time: it’s not flashy, it’s not new, so it must be dying. We watch this cycle play out among our own Mailcraft users, and honestly? The pattern never budges. Teams chasing the next shiny channel torch their budget and their attention, while the quieter […]

In 2024, email marketing continues to deliver the highest return on investment of any digital marketing channel. According to a widely cited Litmus study, email marketing generates an average of $36 for every $1 spent – a figure that no social media platform or paid advertising channel can consistently match. But achieving those returns requires […]

Email marketing is a discipline where small, data-driven adjustments can compound into dramatic improvements in engagement and revenue. A/B testing (also known as split testing) is the most reliable method to discover what truly resonates with your audience – replacing guesswork with evidence. By systematically testing different elements of your emails and measuring the results, […]

Every couple of years somebody announces that email marketing is dead. It’s not a flashy channel, so it’s easy to wave off in favor of whatever platform is trending that month. But here’s the thing. At Mailcraft we live inside email programs every single day, and the obituaries never match what we actually see. The […]