Master the numbers behind your email campaigns. From open rates and click-through metrics to conversion tracking and A/B test results — learn how to measure what matters and use data to continuously improve your email marketing performance.
Every couple of years, someone writes email’s obituary. Same eulogy every time: it’s not flashy, it’s not new, so it must be dying. We watch this cycle play...
Read more →In 2024, email marketing continues to deliver the highest return on investment of any digital marketing channel. According to a widely cited Litmus study, email marketing generates an...
Read more →Email marketing is a discipline where small, data-driven adjustments can compound into dramatic improvements in engagement and revenue. A/B testing (also known as split testing) is the most...
Read more →Every couple of years somebody announces that email marketing is dead. It’s not a flashy channel, so it’s easy to wave off in favor of whatever platform is...
Read more →
