Email marketing pulls roughly $36 for every $1 you put in. No other digital channel touches that. But here’s the thing - most brands are bleeding conversions through...
Read more →DMARC does not protect your mail on its own. It is an instruction for the receiving server: what to do with a message that claimed your domain but...
Read more →Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
Read more →The Outlook sender requirements make SPF, DKIM and DMARC mandatory for any domain sending more than 5,000 emails per day to hotmail.com, live.com and outlook.com addresses. Fail those...
Read more →Two years ago, a large share of the emails we sent from Mailcraft.eu just… disappeared. Open rates sat embarrassingly low. Campaigns tanked. We blamed subject lines, redesigned templates,...
Read more →Deliverability damage sneaks up on you. It’s not a sudden crash - it’s a slow bleed. By the time you notice inbox placement tanking, weeks of reputation erosion...
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