You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results - and half your...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
Read more →There’s this persistent belief floating around marketing departments: send more emails, make more money. Sounds logical, right? It’s not. With 361.6 billion emails sent and received daily -...
Read more →Your email campaign can be a masterpiece. Doesn’t matter. If it lands in spam, nobody sees it. Deliverability - getting into the actual primary inbox, not promotions, not...
Read more →Every email you send rides on an IP address. That address has a reputation score, and mailbox providers use it to decide if you’re trustworthy or not. Simple...
Read more →Most marketers see the “Send” button and nothing else. Click, check open rates next morning, move on. I get it - the interface is designed to hide complexity....
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