Email deliverability
New IP warmup: a realistic eight-week plan
Nowe IP nie ma przeszłości. Filtry oceniają nadawcę po tym, co robił wcześniej, a nie po tym, co sobie wpisał w nagłówkach. Dlatego warmup nowego IP to nie...
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Deliverability best practices
Bounce rate gate: automatic stop at 3 percent
A bounce rate gate pauses a campaign mid-send, as soon as the share of hard bounces crosses a set threshold. This is not a gadget in the panel...
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Email deliverability
Hard bounce, soft bounce, reputation block – three different problems
The sending report shows one number: bounces. Except that number covers three completely different things. A hard bounce is an address problem. A soft bounce is a moment-in-time...
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Campaign analytics
Inbox Hero: How I Saved My Email Deliverability the Hard Way
It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
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Deliverability best practices
Drip Campaigns vs Batch Sends: Which Protects Email Deliverability?
Email deliverability rarely dies because of weak copy or a boring subject line. It dies because mailbox providers stopped trusting the sender. At Mailcraft, we built our whole...
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Deliverability best practices
A Practical Guide to Solving Mass Email Delivery Problems Once and For All
You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results – and half your...
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