A resend to non-openers is worth it only for occasional, high-value campaigns. Send it once, with a new subject line, to a carefully filtered segment. Worried that extra...
Read more →Email automation branching stays manageable when every split answers one clear question, the tree stays shallow, each branch has a readable name and every path gets tested before...
Read more →Tags vs lists? Honestly, the answer is simple. Keep one main list for everyone who agreed to hear from you, and use tags to describe who those people...
Read more →Custom fields should hold only the data you’ll actually use to personalize, segment or trigger emails. Everything else can stay in your spreadsheet or CRM. When you’ve got...
Read more →Behavioral segmentation groups subscribers by what they do - clicks, purchases, how recently they acted. Before Q4 2024 it answers one question: who should get peak-season volume first?...
Read more →A back to school email works best as a short sequence, not a single send. Plan it in early July, split it between parents, students and teachers, and...
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