Every couple of years somebody announces that email is dead. It doesn’t have the shine of the newer channels, so it’s an easy one to write off. But...
Read more →At Mailcraft we watch thousands of sends cross the wire every week, and honestly, the pattern barely budges. Most open-rate problems get settled long before a subscriber lays...
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
Read more →Every couple of years the same headline comes back around: email marketing is dead, killed off by whatever channel happens to be hot that quarter. Someone writes the...
Read more →At Mailcraft, we work with senders every single day, and one thing never shifts: email is still the most profitable channel a brand can actually own. Paid platforms...
Read more →Every couple of years somebody announces that email marketing is dead. And every couple of years the data quietly proves them wrong. Inboxes are more crowded than ever,...
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