Email gets a funeral every couple of years. Some shinier channel shows up, everyone declares the inbox dead, and the eulogies make the rounds. At Mailcraft we build...
Read more →Customer opens your newsletter. Sees nothing. Nine times out of ten that’s because their email client hasn’t loaded the images yet, and an email built as one big...
Read more →Every couple of years, someone writes email’s obituary. Same eulogy every time: it’s not flashy, it’s not new, so it must be dying. We watch this cycle play...
Read more →Every couple of years the same headline comes back around: email marketing is dead, killed off by whatever channel happens to be hot that quarter. Someone writes the...
Read more →A lead magnet works when it solves one narrow problem, the same kind of problem your newsletter keeps solving issue after issue. It backfires when it pulls in...
Read more →An email marketing calendar is a one-page plan of every campaign for the year ahead. Fixed dates, open slots, and one person whose job is to keep it...
Read more →
