Why Your Open Rate Went Up and It Means Nothing

June 22, 2026 · 7 min read

Your open rate went up eleven points last quarter. Nobody touched the subject lines. Nobody moved the send time. We see this pattern constantly on our own sending...

Email Marketing Report: What to Review at Year End

December 3, 2025 · 6 min read

A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...

How Do You Run a Newsletter That People Actually Want to Read?

October 22, 2025 · 13 min read

$36 back for every $1 spent. That’s what email marketing pulls in on average - and yet most newsletters sit there gathering digital dust, unopened, unloved, buried under...