email analytics

Why Your Open Rate Went Up and It Means Nothing

June 22, 2026 · 7 min read

Your open rate went up eleven points last quarter. Nobody touched the subject lines. Nobody moved the send time. This pattern shows up constantly, and the explanation is...

Campaign analytics

Unsubscribe Rate: What It Tells You and How to Calculate It

May 16, 2024 · 7 min read

Unsubscribe rate is the share of delivered recipients who opt out after a campaign. Simple number, but it tells you a lot about how well your content, frequency...