A Black Friday email campaign that actually works starts in October. Clean the list first. Raise your sending volume gradually, not in one jump. Then follow a fixed...
Read more →Customers get “complete your purchase” emails after they’ve already bought because the workflow has no exit condition tied to the purchase event. Fix it with a goal or...
Read more →Connecting a shop to email marketing looks like a settings-panel task. Pick a plugin, paste an API key, watch contacts appear. What you actually did was sign a...
Read more →A post-purchase email sequence starts with order and shipping confirmations, moves on to usage tips, then asks for a review or feedback, and only later offers a related...
Read more →A good Mother’s Day email plan starts in early April, splits the list by country because the dates differ, and opens with a message that lets subscribers skip...
Read more →An easter email campaign works best as a short sequence of a few emails planned backwards from the long weekend and your last delivery date. Not a daily...
Read more →
