Deliverability best practices
Gmail and Yahoo Requirements for Bulk Senders
The Gmail and Yahoo requirements for bulk senders have been in force since 2024 and they are not a set of best practices. They are the entry condition...
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Email deliverability
9 Email Marketing Sins That Kill Conversions in 2026
Email marketing pulls roughly $36 for every $1 you put in. No other digital channel touches that. But here’s the thing – most brands are bleeding conversions through...
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Email deliverability
DMARC: p=none, quarantine or reject – when to tighten
DMARC does not protect your mail on its own. It is an instruction for the receiving server: what to do with a message that claimed your domain but...
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Email account setup
SPF, DKIM and DMARC for a Sending Domain, Step by Step
Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
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Deliverability best practices
My 2-Year Journey to 98% Email Deliverability – Lessons That Actually Work
Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
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Deliverability best practices
11 Bulk Email Problems That Silently Tank Your Deliverability
Deliverability damage sneaks up on you. It’s not a sudden crash – it’s a slow bleed. By the time you notice inbox placement tanking, weeks of reputation erosion...
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