Cold outreach fails at the infrastructure layer long before anyone reads the first line. Copy gets blamed. The damage actually sits in the sending domain. We run our...
Read more →The Gmail and Yahoo requirements for bulk senders have been in force since 2024 and they are not a set of best practices. They are the entry condition...
Read more →Email marketing pulls roughly $36 for every $1 you put in. No other digital channel touches that. But here’s the thing - most brands are bleeding conversions through...
Read more →DMARC does not protect your mail on its own. It is an instruction for the receiving server: what to do with a message that claimed your domain but...
Read more →Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
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