Email marketing pulls roughly $36 for every $1 you put in. No other digital channel touches that. But here’s the thing – most brands are bleeding conversions through...
Read more →Three DNS records decide whether your mail gets a chance with the recipient at all. SPF, DKIM and DMARC for a sending domain are not a set of...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
Read more →Deliverability damage sneaks up on you. It’s not a sudden crash – it’s a slow bleed. By the time you notice inbox placement tanking, weeks of reputation erosion...
Read more →Every campaign post-mortem we run at Mailcraft ends up in the same spot. Teams show up convinced the copy flopped or the template looked dated. But the data...
Read more →At Mailcraft we watch thousands of sends cross the wire every week, and honestly, the pattern barely budges. Most open-rate problems get settled long before a subscriber lays...
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