Sending email by time zone means every subscriber gets the campaign at the same local hour. A 9:00 newsletter lands at 9:00 in Warsaw, 9:00 in London and...
Read more →Six months ago, I ran 50 structured email campaigns across different audience segments, industries, and content formats. Why? Because I was tired of guessing. Email pulls in roughly...
Read more →Why “Email Is Dead” Keeps Getting Disproven Every couple of years somebody declares email marketing finished, buried under whatever shiny platform launched last quarter. We hear it a...
Read more →Every few years, someone declares email marketing dead. And every few years, they’re wrong. Social platforms grab headlines, new channels pop up overnight, and everyone chases the shiny...
Read more →Here’s the thing nobody wants to hear: most email campaigns are dead before anyone types a single word. And no, it’s not because the copy sucks or the...
Read more →Most marketers see the “Send” button and nothing else. Click, check open rates next morning, move on. I get it - the interface is designed to hide complexity....
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