UTM parameters for email only produce clean reports when every link follows one fixed, lowercase naming convention, written down before the send. Skip that rule and the same...
Read more →An email click map lays every tracked link’s clicks over the rendered email. So you can see which blocks of a long newsletter actually get attention and which...
Read more →Use the click-to-open rate when you want to judge an email’s content and design. Use click-through rate when you want to judge the campaign as a whole. Simple...
Read more →A useful email marketing report for the end of the year shows what drove clicks, site actions and list health. Not a slide full of open rates. If...
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