Yahoo

Sender Reputation: How Gmail and Yahoo Judge Bulk Mail in 2024

April 23, 2024 · 6 min read

Sender reputation is the trust score mailbox providers pin to your domain and sending IP. It comes from how recipients and receiving servers react to your mail, and...

Deliverability best practices

Spam Complaint Rate: Staying Under the New Gmail and Yahoo Limits

February 7, 2024 · 7 min read

The spam complaint rate is the share of delivered messages that recipients mark as spam. Gmail asks bulk senders to keep it below 0.1% and never let it...