A spam filter does not judge your content, it judges the sender Emails land in spam mostly for technical reasons. Not because the subject line says “sale”. Not...
Read more →The campaign goes out at nine. The open chart climbs, the panel shows green bars, and at the same moment a few hundred messages come back to the...
Read more →A new sending domain has no enemies and no friends. Mailbox providers score reputation per domain and per IP, not per campaign, so the first message you send...
Read more →For months our campaigns kept landing softer than they should. Open rates flatlined, clicks drifted down, and the gap between effort and outcome got wider with every send....
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