List management
Double opt-in: cost, benefit and when it is necessary
Double opt-in is consent confirmed in a second step: the address joins the list only once the recipient clicks a link in a confirmation email. No extra form,...
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Deliverability best practices
A Practical Guide to Solving Mass Email Delivery Problems Once and For All
You spent weeks on a campaign. The copy’s solid, design looks great, subscriber list is a decent size. You hit send, wait for results - and half your...
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Email marketing
Mass Email Sending Is Hopeless, You Think? The Truth Says Otherwise
Why “Email Is Dead” Keeps Getting Disproven Every couple of years somebody declares email marketing finished, buried under whatever shiny platform launched last quarter. We hear it a...
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Deliverability best practices
My 2-Year Journey to 98% Email Deliverability - Lessons That Actually Work
Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
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Deliverability best practices
Spam Traps: How They Get Onto a List and How to Avoid Them
Spam traps are email addresses that no real person ever handed over, or that someone abandoned long ago. They end up on a list through bought data, old...
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