The best email sender name is one your subscribers already connect with the brand they signed up for. And it stays the same on every send. People decide...
Read more →Most email marketers obsess over the wrong number. They throw money at growing subscriber lists, buying bigger databases, cranking up send frequency - and completely ignore the one...
Read more →It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →Your email campaign can be a masterpiece. Doesn’t matter. If it lands in spam, nobody sees it. Deliverability - getting into the actual primary inbox, not promotions, not...
Read more →Here’s the thing nobody wants to hear: most email campaigns are dead before anyone types a single word. And no, it’s not because the copy sucks or the...
Read more →Email marketing still pulls roughly $36 for every $1 spent. Impressive number, right? But here’s the thing most marketers don’t talk about - that ROI only works when...
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