Email templates & design
Plain Text Email Version: Why HTML Alone Is Not Enough
Every well-built newsletter ships with a plain text email version tucked in next to the HTML. Most teams never look at it. And if that text part is...
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Email templates & design
Email Preheader Text: Using the Line After the Subject
Email preheader text is the short line inbox apps show right after the subject line. Skip it, and the email client just grabs the first text it finds...
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