Email marketing
PrestaShop Module: Shop Customers on Your Mailing List
Moving shop customers onto a mailing list is a job a PrestaShop module does more quietly and more accurately than a person with a spreadsheet. A CSV export...
Read more →GDPR
Deliverability best practices
List-Unsubscribe and one-click unsubscribe
The List-Unsubscribe header is one line in the message source that decides whether the recipient clicks “unsubscribe me” or “this is spam”. Mailbox providers read it and draw...
Read more →
Email compliance & security
Data in the European Union: what it means and what it does not
The phrase “data in the European Union” hangs today on the website of just about every marketing tool vendor. It looks like the end of the compliance conversation....
Read more →
Email compliance & security
Suppression lists: how not to email someone who opted out
A recipient clicks “unsubscribe”, gets a confirmation, and a week later another campaign from the same company lands in their inbox. You know this from the other side...
Read more →
Cold email outreach
Cold Email in Poland: What Is Allowed in 2026
Cold email is legal in Poland in 2026 when three things line up: a GDPR basis, consent under PKE article 398, and correct SPF, DKIM and DMARC configuration.
Read more →
Email compliance & security
GDPR in email marketing: the minimum you need
RODO w email marketingu sprowadza się do dwóch pytań, które ktoś kiedyś ci zada: skąd masz ten adres i kto go wysłał. Pierwsze zadaje kontroler albo sam subskrybent....
Read more →