A Black Friday email campaign that actually works starts in October. Clean the list first. Raise your sending volume gradually, not in one jump. Then follow a fixed...
Read more →Customers get “complete your purchase” emails after they’ve already bought because the workflow has no exit condition tied to the purchase event. Fix it with a goal or...
Read more →Connecting a shop to email marketing looks like a settings-panel task. Pick a plugin, paste an API key, watch contacts appear. What you actually did was sign a...
Read more →A back to school email works best as a short sequence, not a single send. Plan it in early July, split it between parents, students and teachers, and...
Read more →First-party data is information customers hand to your shop directly, and a consented email list is the part of it that keeps working when browsers stop passing third-party...
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