Deliverability best practices
Bounce rate gate: automatic stop at 3 percent
A bounce rate gate pauses a campaign mid-send, as soon as the share of hard bounces crosses a set threshold. This is not a gadget in the panel...
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Email deliverability
Reading a Bounce Report: Hard, Soft and the Ones That Lie
Every campaign leaves a bounce report behind, and most people read it wrong. They open it, glance at the percentage, close it. Done. Which is a shame, because...
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